With a new presenting sponsor, Nature’s Bakery, joining Herbalife24 and Marc Pro for the 2016 season, this year brought some changes to the design of our team-issue clothing. Last year, OLAB in Truckee, CA designed the vision, branding, and look of the team. With our new sponsors on board, it was time for some updates!
We maintained the base of green and black to represent H24 and Marc Pro, along with a colorful strip on the back based off an infographic explaining the products of the H24 line. To represent the arrival of Nature’s Bakery and the increased sponsorship from Giant USA, we included a blue Nature’s Bakery logo and a blue Giant armband around the left sleeve and left cuff of the shorts. The blue highlights will carry through our overall look with blue Giant shoes and blue Spy sunglasses.
Jakroo Custom Apparel has been a sponsor of the program for 3 years. The company owns every step of its process end to end. Jakroo USA has a base of operations locally here in the Bay Area, in Pleasanton, CA. They entered the cycling space under the Jakroo brand name 5 years ago, although they have been producing and designing custom clothing for 20 years. They have nailed their niche in the market: top quality, low order volume, amazing customer service, and an absolutely incredible turnaround time. The experience I had ordering our team kit exemplifies their smooth operation.
I first sent Ben Jacques-Maynes, friend, former teammate, and local NCNCA cycling legend, the finalized mock up of the kit on Dec 15th. The very next day, he emailed me a link to authorize and finalize our kit designs. Along with this, he sent me codes that would authorize riders to order a specified dollar amount of clothing. The in-house Jakroo designers nailed the design, and our online store was opened (you can still order more kit here: http://shop.jakroo.com/Herbalife24-MarcPro-Natures-Team-Store)
I gave riders 4 days to submit their orders. They specified the clothing they wanted, some wanted 3 skin suits, others wanted cold weather riding gear, etc. By letting them choose their own kit allocation, they were able to get exactly what they wanted. They could specify both the size and the fit (Standard or Slim) for each item. To top it off, each rider could customize their kit with their name on the side panel, an incredibly cool and unique feature giving the kit a personalized feel. Riders entered their code specifying their allotment of kit and could easily order more if they saw fit.
Finally, they entered their home shipping addresses. That’s right, no sorting out the kit from a big order by hand, making big piles and lots of headaches. The brand new kit would be delivered right to our doorsteps.
Our kit was ordered, and everyone was out training in the new gear by January 11th. That’s right, the kit was produced and delivered less than a month after first contacting Jakroo and 21 days after ordering it. Incredible! And get this; we’re able to reorder new kit every two weeks that will be delivered 14 days later at 3-5 piece bulk pricing for a single piece. No more having to reserve a stock of kit for riders that go down, I can always just order more!
Out of the box, the colors really popped. There is incredible attention to detail. Reflective tabs. A zipper pocket on the back. A super quality chamois. A perfect fit. Both my riders and myself couldn’t be happier with our Jakroo experience. In summary: just use Jakroo to make your custom team kit. They’re the best.